The first day went well enough…
The aim was to put the idea out there, get people talking and to let folks know what’s up. I started by creating my Peerbackers.com profile, then set about individually messaging almost everyone on my BBM Contact list. Next, I headed to Twitter and Facebook. The ReTweets and Likes came fast and furious. Of course, the sharing bit is always easy – people will retweet almost anything once you mention them and include the word ‘support’ in the the original tweet. But going beyond the share, beyond the casual glance and beyond the assurances of “you’ve got my support”, “will do”, “excellent idea” was clearly going to be the true test of this campaign. Getting people to part with their money, without a hint of liquor or win’ing in sight, is a hard sell 
Shout out to Kevin, NiQ Fashion‘s Nick Salloum, Favala‘s Alicia Sanchez and CLASP designer Sabrina Bolai!
Crowd funding is still a relatively new concept in this part of the world (and I mean that in the most non-neanderthal way possible). It’s an idea that taps into a large group of peers and supporters, encouraging them to contribute financially to a certain venture. The venture, in this case, being Trinidad Lookbook – the magazine. This magazine. Because, let’s face it, a strictly-fashion publication in the Caribbean without the backing of investors, advertisers or a rich father is do-or-die at best. So, let’s do!
I figured: get fans, readers, supporters (non-supporters even!) and family to chip in any amount they desire. It isn’t meant to be an extraordinary amount – just an extraordinary, collective, effort. And who doesn’t want to be part of something extraordinary?
To contribute, check out the Trinidad Lookbook Peerbackers venture. Read the profile and click ‘Back this venture’. There are some little rewards you can claim too. You can donate as much or as little as you want. That’s the beauty of it. Please note: Peerbackers.com will ask you to create an account before you can contribute. It’s annoying, I know; but it only takes a minute. If you don’t want to create an account (ugh, so much hassle right?), click here to use the Chip In application. No account creation required! Nice like a pie! Both applications are in US currency…so work out the TT equivalent you want to give and just donate that.
If you want to give, but you’re not on the credit card or Paypal tip, head to any branch of Scotia Bank (or, fancy a little online banking?) and make a deposit in Account #4021700, in the name of Middle Face Marketing.
As the old folks say: ah jus’ glad for de li’l end 
And stay tuned as I blog my way through this campaign. 1 day down, 44 days to go.
